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By: Jamie Matusow

Editor-in-Chief

Avon Products has partnered with New York Yankees’ shortstop Derek Jeter to create a men’s fragrance called Driven. The first in a series of men’s grooming products bearing Jeter’s name, the fragrance will go on sale in November.

“I have been very involved with creating this fragrance — everything from the blend of scents to the design of the bottle and logo,” says Jeter. “I did have some help, however. Because women buy a large percentage of the men’s grooming products in the U.S., I asked my mother Dot and sister Sharlee to be part of the project.”

The fragrance will be housed in a sleek blue bottle with a silver cap, which will feature the fragrance name.

More information: www.avoncompany.com.

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